The online
world is ever-changing and the Web is constantly reinventing itself. At Zanity,
we mark changes in ecommerce in real time to deliver the best possible service
to our clients. We can help you with online application development, an
ecommerce systems database, content management solutions and an efficient and
easy to use payment gateway.
We're experts in expanding business profiles into current and new marketplaces.
This often involves further defining and tailoring of your message and brand to
attract new business. Also, you may want to employ a standard or autoresponder
email campaign for list building and expanding your customer base.
Information
You website is your main business portal and the use of well-written and
informative articles can go a long way in increasing your online visibility. The
visitors to your site are first and foremost looking for information—the kind of
information that can help them make their purchasing decisions. In addition to
the information on your web pages, articles focused on the benefits of your
products and services can help move that potential customer into your sales
cycle. Blogs and forums can also help a great deal with your sales efforts. Your
site will rank higher in search engine results pages if your content is fresh
and relevant to your industry.
Content Management
We can provide the kind of content management solutions that are easy to use and
don't require a lot of specialised training. You won't need to maintain staff
with Web development experience or knowledge of HTML to keep your website fluid
and up to date.
Social Media
During our consultation, we'll discuss whether or not your business can benefit
from an active involvement in social media. Using Twitter or Facebook as a way
to increase visibility and generate business works well for some companies,
while others can't justify the time spent developing these avenues of revenue.
Your Message and Brand
There is perhaps no more efficient way of delivering your message and brand than
via your website. Your content, graphics, blogs, testimonials and client case
studies all go a long way in creating your business image. At Zanity, we make
sure all these efforts work together seamlessly to define and deliver your
message and brand.
Website Usability and the Sales Cycle
It's very important that your website is easy to use and encourages potential
customers to remain engaged with your site for every step of the sales cycle.
This includes having a purchasing and checkout system that is easy to understand
and use to secure as many sales as possible.