Communicating the right message in the right way is vital in the current marketplace.
Press releases, putting your image forward, managing your profile. Above all, making
sure the right message is communicated to the right people. Zanity offers a complete
PR solution.
Capabilities
Press Releases
Media Strategy
PR Strategy
Communications Policy
Communications Materials
Benefits
Quick and Easy Image Management and Advice
Best Foot Forward
Professional and Expert Advice
Capitalising on PR
Services
Public Relations Depending on the nature of our client's
business, Zanity will develop a public relations campaign to complement their marketing
strategies. The PR campaign may involve a combination of media relations, event
management or social media. In addition to ongoing PR campaigns, Zanity also offers
one-off programs such as media training and copywriting services.
Media Training When you are dealing with the media, you
need to get your message right the first time around. Often, there are no second
chances. The one-day Media Communications Training Workshop is a practical and interactive
course designed for organisations that are serious about learning how to present
the best image possible when giving media interviews.
New / Social Media The media landscape has changed and
the marketplace has grown exponentially so if you want to communicate with people
you need to be comfortable in the online arena. Because of the internet, customers/stakeholders
have vastly increased access to information, services and products. New and social
media allow us to talk to potential customers, listen to existing customers and
respond to both parties, but it needs to be done in an environment-appropriate manner.
The team at Zanity can help you navigate the internet and use it as a central tool
for your marketing activities, increasing your channels to market and increasing
your ability to connect personally with target audiences.
Event Management A good media event can be an invaluable
way of getting your message out to the media, and Zanity has a strong track record
in creating events with style and impact. To date we have organised product launches
and press conferences for international and national clients including AFL, Max
Walker, Ron Barassi, NEC and Baskin Robbins. We coordinate everything from selecting
the appropriate venue, to organising guest lists, catering and technical equipment.
We generate strong interest within the media at a local, state and national level,
ensuring they have an informative and enjoyable experience to write about.
Copywriting Copywriting is one of the most essential
elements of effective marketing. The art and science of copywriting involves strategically
writing words that promote a person, product, business, opinion or idea, with the
ultimate intention of having the reader take some form of action. The Zanity team
offers highly developed writing and editing skills to effectively communicate compelling
stories that grab attention and connect with people so that they'll respond the
way you want.
Presentations Zanity is passionate about sharing their
knowledge of PR. Their presentations are informative, interactive and humorous,
and they offer a clear overview of the PR function. As a testament to the impact
Zanity's presentations have on individuals, they still receives calls and referrals
from people who have heard them talk.