Consultation
Our staff consultants have years of experience in marketing products and
services in the areas of design, technology, PR, advertising, reputation
management and more. This first important step sets the tone for success and
helps us fine tune our efforts in designing and delivering products that
contribute in a big way to the success of your overall marketing campaign. Each
of our consultants bring their own expertise to the table, then as a team, we
begin the process of creating an effective and comprehensive strategy that sets
you apart from the crowd and positions you as a leader in your industry.
Our consultation includes:
- Brief overview of Zanity business structure, history, experience, talent and
expertise
- Evaluation of your current situation
- Definition of your goals and how can they can met or exceeded
- Project options including different approaches that can be taken
- Explanation of key terms and industry lingo
- Overview of the Zanity development process
- A discussion of the major strategies, emerging media and the future of online
marketing (and how Zanity will help you take advantage of each)
- Question and answer session
Strategy
The
dramatic increase in ecommerce and in the way people do business on the Web
requires an online marketing strategy that takes advantage of the latest
innovations and trends in the industry. At Zanity, we monitor the Web in real
time to not only full understand what works today, but what will work tomorrow.
We'll provide the kind of detailed information that allows you to make the
subtle changes in your products and services that keep you in step with the Web
as it constantly reinvents itself.
The new rules of online marketing mean that to compete, you have to target the
vast numbers of underserved audiences via the Web. The first step in this
strategy is to create a number of customer personas, then address each directly.
Today's consumers are very particular, but do not have a lot of free time to
find exactly what they need, so they are looking for the right product or
service at the precise moment they are online.
Project
Planning and Management
Some of our clients ask us to play a role in planning and managing their
projects as they simply don't have the time, manpower or expertise to carry out
an effective marketing plan or oversee other core projects. Having Zanity
working on your behalf means you can attend to the core responsibilities of your
business.
We can help with:
- Project planning
- Business case development
- Feasibility study
- Project schedules
- Analysis documentation
- Project management
- Project management portals