You've worked hard on
developing your reputation and standing in your industry. Profile management (reputation
management) is designed to make sure every potential customer sees you as not
only reputable and trustworthy, but as the kind of business that provides
quality products and services at great value.
Profile management is a highly specialised and customised effort and it often
incorporates a number of Zanity services. On the Web, your reputation is on the
line thousands of times a day. The greater your online presence, the more
chances there are for information about your company to be gathered and
displayed on other websites - sometimes without your permission or you being
aware of the posting. Plus, as helpful as search engines are, they pick and
chose the information they display on search engine results pages. That's why
it's important to have Zanity keep an eye on things for you. We'll monitor the
goings on in real time to help you maintain your stellar reputation and standing
in your industry and community.
Digital Word
of Mouth
Even in the digital world, word-of-mouth advertising is still a very effective
marketing technique (some say the most effective) and many studies show more and
more customers are making their purchase decisions based on the advice and
consensus of their peers. Using the latest and most effective media strategies,
Zanity will monitor the "buzz" about your website and let you know what it means
to you and your company. This kind of valuable information can make a positive
impact on your sales and conversion rates.
Google Top
10 Management
If you are not in control of the Top 10 in Google for keywords relating to you
or your business (business names, product and service names, directors and key
peoples names) then it means someone else is. You can however through
optimisation and article placement take back control of your Google Top 10 and
promote the messages that you want to promote. Not the messages that others want
to promote.
Viral
Advertising
The word "viral" is perhaps an unfortunate term but it's used to describe the
information about your company that is "spread" from person to person via social
sites. If you are introducing a new product for example, getting people to talk
about it can generate sales in a relatively short period of time. During your
initial consultation, we'll help you determine how viral advertising can help
you.